About A2C
Founding A2C
Bret Rachlin created Adapt2Changes to help business owners and product owners adapt successfully to the inevitable changes that come their way. With three decades of marketing and communications experience, including working with many technology companies, Bret has observed how rapid changes have disrupted companies and industries numerous times. Additionally, he’s worked with multiple small business owners selling a variety of products and services and noticed that most of them struggled to adapt to the changes occurring in their industries, often fighting against those changes. Adapt2Changes coaches business owners on how to adapt to changes, so they can grow and thrive in their businesses.
About Bret Rachlin
When Bret’s not working or spending time with his wife, Nicki, and teenage daughters, Emma and Chloe, he’s focused on living an active outdoor lifestyle, running, hiking and playing tennis. Having completed multiple marathons and half marathons and other exciting adventures like hiking from the North Rim to the South Rim of the Grand Canyon in one day, Bret has honed a competitive edge to prepare for arduous events and adapt to changes to ensure finishing them happy and healthy.